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Send Word Now Introduces AlertTracer for Enhanced Information on Alert Message Status

Unparalleled monitoring of message delivery and response in real-time; Audit trails to reduce risk

ORLANDO - DRJ Spring World 2007 - March 27, 2007 – Today at the Disaster Recovery Journal’s Spring World 2007 conference, Send Word Now™ launched the new AlertTracer™ feature for its Alert service. AlertTracer is a unified dashboard for viewing and tracking all aspects of sent alerts, making Send Word Now the most powerful alert and response management tool available. This new dashboard provides an expanded set of traceable status states for recipients’ voice and text contact points, allowing for a deeper level of reporting granularity around the delivery of emails, text messages and BlackBerry PIN messages. Both businesses and government organizations now have unparallel levels of insight into every stage of the alert delivery process for these modalities that have typically been difficult to track and confirm.

Send Word Now is the leader in on-demand alerting and response services driving effective communications during time sensitive situations. With rapid alerting and response in a two-way environment, time-sensitive events can be attended to immediately, reducing human latency and resulting in better decision making and quicker response times.

“Send Word Now’s SWN Alert Service is redefining the way organizations can mobilize tens, hundreds or thousands of people during both emergency situations and for everyday lines of business applications,” states Send Word Now CEO Tom Shoemaker. “Tracking messages with AlertTracer is analogous to sending a package by FedEx or UPS – there is accountability throughout the delivery process. Organizations can better analyze receipt status and responses received, to more accurately determine the best course of action for that particular situation.”

Benefits of the AlertTracer include:

• Traceability: Many financial institutions and government agencies have typically shied away from leveraging text message modalities such as email, SMS text messages and Blackberry PIN messages for critical communications due to the lack of visibility into the delivery of these alert types. AlertTracer removes this barrier, providing the detailed tracking and reporting around the delivery of these modalities that many regulatory compliance statutes require.
• Extensive alert tracking and reporting: With over 90 uniquely traceable status states, the SWN Alert Service provides unprecedented visibility into the processing, delivery of and responses to alerts. AlertTracer provides a number of detailed status descriptions related to message delivery, for example, "mailbox full" or "left voicemail." Configurable reports can be generated for further analysis or for auditing purposes.

Please visit Send Word Now at booths #310 and 312 at DRJ Spring World 2007.

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and response services which drive effective communication during time sensitive situations. The easy-to-use, web-based services are used by Global 2000 and government organizations to ensure smart, effective organization-wide coordination in real time, improving day-to-day business operations and ensuring continuity during crises anywhere, anytime, regardless of location or device connection. The company is headquartered in New York City. More information about Send Word Now can be found at http://www.sendwordnow.com. Send Word Now. Get Word Back. See the Results.

Press Contact:

Laura Sankowich

SWN Communications, Inc.

212-379-4928

lsankowich@sendwordnow.com