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Today, profitability and consumer confidence are two sides of the same business coin. The most successful consumer product companies must be as attuned to the public’s safety as they are to organizational performance. And timely, effective communication is essential to both. As organizations become more distributed and consumer goods supply chains become more complex, the challenge of managing communications during time-sensitive situations increases dramatically. Faced with breaking industry news, product recalls, or any type of company, industry or community crisis, companies must be able to reach hundreds and even thousands of people in a short period of time. They must also be able to track and document responses for internal review and external audits.
Some of the largest consumer goods companies in the world depend on Send Word Now for on-demand alerting and response services to instantly reach any user, anytime, anywhere with any device. Send Word Now provides the ability to conference and communicate across the corporation and the extended consumer goods supply chain, and get information to all the right people in the event of a crisis. Click here to learn more about how SWN’s SWN Alert Service and other Send Word Now services are helping consumer goods firms with product recalls and other corporate communications, crisis communications, business continuity and security.
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