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Internal Crisis Communications & External Crisis Communications
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Internal Crisis Communications / External Crisis Communications


There are two crucial aspects to crisis communications: getting information out quickly to those at the front lines of the crisis, and coordinating and monitoring communications before, during and after the crisis. The SWN Alert Service is the ideal service for ensuring an efficient, reliable, and documented system for managing crisis communications. Use SWN Alert Service for:

  • Initiating on-demand alerting and response to quickly disseminate information and tasks to key personnel.
  • Communicating with all internal personnel and with partners, channels, vendors, etc., anywhere, anytime, using any type of device.
  • Confirming that messages have been received and the requested action has been taken.
  • Documenting acknowledgements for auditing, compliance and debriefing.

Use SWN Incident Management in combination with SWN Alert Service for:

  • Centralizing the flow of information as an incident unfolds.
  • Creating a common operating picture of mission critical scenarios.
  • Tracking every aspect of an ongoing situation.
  • Assigning resources dynamically in response to changing strategies and immediately alerting response teams with changing conditions and new tasks.
  • Automatically triggering alerts based on defined policies or other tactical decisions.

Click Here for more information on New York City's Notify NYC pilot program to alert residents of lower Manhattan and the Rockaways in Queens in the event of an emergency.