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Ryder selects Send Word Now alert and response communication service

NEW YORK, NY – October 24, 2007. Ryder System, Inc. (NYSE:R), a global leader in transportation and supply chain management solutions, has selected the Send Word Now™ Alert service for its 28,000 global employees. Ryder will use Send Word Now to effectively communicate with its employees when severe weather or unforeseen circumstances arise, and to streamline and expedite everyday business decisions to ensure business continuity with its customers.

Commenting on the service, Ryder’s EVP and Chief Human Resources Officer Greg Greene said, “The safety and well-being of our employees is our number one priority at Ryder, so it’s important to us to be able to contact employees and their families when severe weather conditions or crises arise. Send Word Now complements our Emergency Management Plan and helps us better prepare for and respond to emergencies. Send Word Now utilizes multiple communication channels, including e-mail, cell phone, and office voice mail, and has proven to be effective in reaching our employees who are in the field, at warehouse locations or our drivers who spend a good deal of time traveling on the roadways.”

Send Word Now CEO Tom Shoemaker added, “We are seeing a trend in which large organizations, like Ryder, are implementing Send Word Now’s alerting and response services across the entire organization to reach every person involved with that organization. Forward thinking companies, like Ryder, have envisioned, and are starting to reap the rewards of, both emergency and every day two-way communication with all employees.”

As the leader in on-demand alerting and response services, Send Word Now drives effective communications during time sensitive situations. With rapid alerting and response in a two-way environment, time-sensitive events can be addressed immediately, reducing human latency and resulting in better decision-making and quicker response times.

About Ryder

Ryder provides leading-edge transportation, logistics and supply chain management solutions worldwide. Ryder’s stock (NYSE: R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index. Ryder ranks 362nd on the Fortune 500 and 1,458th on the Forbes Global 2000. For more information on Ryder System, Inc., visit www.ryder.com.

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and response services which drive effective communication during time sensitive situations. The easy-to-use, web-based services are used by Global 2000 and government organizations to ensure smart, effective organization-wide coordination in real time, improving day-to-day business operations and ensuring continuity during crises anywhere, anytime, regardless of location or device connection. The company is headquartered in New York City. More information about Send Word Now can be found at www.sendwordnow.com.

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Press Contact:

Laura Sankowich

SWN Communications, Inc.

212-379-4928

lsankowich@sendwordnow.com