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Send Word Now Appoints Tony Schmitz as CEO

New York, NY, December 19, 2007. Send Word Now, the leading provider of on-demand alerting and response services, today announced it has appointed industry veteran Tony Schmitz as President and CEO.

Schmitz has been an advisor to Send Word Now since 2004 and joined the board earlier this year; he brings nearly twenty-five years of experience as a successful entrepreneur, investor and technologist to the company. As Send Word Now’s growth accelerates, Schmitz’s experience in managing the expansion of successful early stage companies will be a major asset.

Schmitz has been an entrepreneur and executive since 1983, focused primarily on creating and building value for technology companies. Mr. Schmitz was a founder/principal of three technology companies that were acquired by publicly traded companies.

Most recently, Schmitz was the founder/CEO of Insight First, a web analytics firm, that was acquired by 24/7 Real Media in January 2003. After the sale, Schmitz was President and CTO of 24/7’s Technology Division. Schmitz joined 24/7’s Board of Directors in October 2004 and remained on the Board through July 2007 when the company was sold to WPP. In October 2004 Schmitz was a founding General Partner of Pine Street Capital Partners, a New York-based Private Equity Firm where he remains as a Managing Director. Schmitz is also on the board of StreetEasy.com, a New York City-based Real Estate Web Portal.

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and response services which drive effective communication during time sensitive situations. The easy-to-use, web-based services are used by Global 2000 and government organizations to ensure smart, effective organization-wide coordination in real time, improving day-to-day business operations and ensuring continuity during crises anywhere, anytime, regardless of location or device connection. The company is headquartered in New York City. More information about Send Word Now can be found at www.sendwordnow.com.

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Press Contact:

Laura Sankowich

SWN Communications, Inc.

212-379-4928

lsankowich@sendwordnow.com