While you may not be able to imagine getting through the day without text messaging, this revolutionary technology—now approaching its 25th birthday—is still in its (relative) infancy. However, since the first text message was sent in 1992, SMS technology has quickly become part of how we function in the modern world. It’s also become part of how businesses communicate with their stakeholders during emergency situations. However, it may not be working as well as you think it is.
The Problem with SMS
People love text messaging. It’s quick, easy, and literally at their fingertips. In fact, research from Pew indicates that as many as 97 percent of smartphone owners use text messaging—many of them on an hourly basis. The takeaway may seem clear from a business perspective: Given its popularity and many benefits, why not communicate with your constituents via this channel?
But as it turns out, SMS text messaging also has some serious shortfalls—particularly when it comes to relying on it during an emergency situation.
Did you know that many text messages are never actually delivered due to outages and censorship? Or that when they are delivered, they often suffer in quality due to problems ranging from character limits to inferior aesthetics?
Not only that, but when SMS messaging problems do occur, they are extremely challenging to correct. Factor in the high costs associated with text messaging, and using SMS as your exclusive mode of communication becomes a less appealing process.
An Innovative Solution
But what if we told you there was an alternative to text messaging which offers all of its benefits with none of its downsides? A new channel offering guaranteed delivery, better diagnostics and more comprehensive, aesthetically advantageous messages—all at a dramatically lower cost? Called SWN Express Messenger, this groundbreaking, fully integrated mobile app delivers where text messaging fails.
SMS technology will continue to be an important part of how organizations communicate with their constituents. However, if you’re still relying on text messaging to convey essential information to your team members during an emergency, you may be taking an unnecessary risk. In today’s fast-paced digital environment, all organizations must also be willing to evolve and adapt. For forward-thinking resiliency professionals, SWN Express Messenger represents the next step in comprehensive emergency communications.